Employer Branding Guide 2024

Trends and Tips on Recruiting and Employer Branding in Switzerland

The Swiss labor market is increasingly affected by the shortage of skilled workers. The competition is varied and attractive. Therefore, organizations are forced to go beyond traditional incentives in order to attract and retain qualified professionals. The most important measure for building a talent pipeline is establishing a compelling employer brand.

So how can you build a credible, distinctive and future-oriented employer brand?

In this guide, you will find an in-depth analysis of the current skilled labor shortage in Switzerland as well as practical recommendations for successful employer branding.

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Content

01 Skills shortage and impact on recruiting

Increased talent shortage over time

Effective and active recruiting

02 Combating the skills shortage with a strong employer brand

The battle for the budget

What is good employer branding?

Employer branding as a long-term strategy

03 Step by step towards and authentic, differentiated and future-oriented employer brand

Step 1: Experience your own organization and culture

Step 2: Uncovering brand values

Step 3: Involvement of employees

Step 4: Consistent communication

Step 5: Measuring and adapting